Australian online bookmaker, PointsBet Holdings Proprietary Limited, has announced that its PointsBet USA subsidiary has signed a deal to serve as the official sportsbetting operator for the National Basketball Association (NBA).
The Melbourne-headquartered firm used an official Wednesday press release to detail that the multi-year agreement is its first with a professional American sports league and will see its subordinate integrate its win probability metric innovation into various online platforms operated by the basketball giant including NBA.com.
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PointsBet declared that this advance, which is also due to be incorporated into the NBA’s social media channels, utilizes the same statistics and analytics…